Best Email Marketing software for agencies in 2026

Home / Email Marketing / Guides / Email Marketing software for agencies

Roundup · Email Marketing · updated 2026

Best Email Marketing software for agencies in 2026

If you are digital and marketing agencies, these are the email marketing tools worth your time, what each does best, and how to choose without overspending.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

1. ActiveCampaign — businesses that need automation and a light CRM.
2. GetResponse — marketers who want funnels and webinars in one tool.
3. MailerLite — beginners and small lists on a budget.

GetResponse email marketing features and templates — GetResponse email marketing (image: getresponse.com)

How we picked

We weighed price against everyday usefulness, looked at how steep each tool is to learn, and checked how well it fits digital and marketing agencies. We favour tools with clear pricing, a sensible entry plan, and room to grow.

ActiveCampaign email marketing homepage — ActiveCampaign (image: activecampaign.com)

1. ActiveCampaign

Email marketing plus marketing automation and a light CRM.

Deep automation and segmentation
Built-in CRM and lead scoring
Strong deliverability

Best for: businesses that need automation and a light CRM. Read the ActiveCampaign review.

GetResponse email marketing homepage — GetResponse (image: getresponse.com)

2. GetResponse

Email marketing with funnels, webinars and landing pages.

Marketing automation plus funnels
Built-in webinar hosting
A free plan to start

Best for: marketers who want funnels and webinars in one tool. Read the GetResponse review.

MailerLite email marketing homepage — MailerLite (image: mailerlite.com)

3. MailerLite

Beginner-friendly email marketing with a generous free plan.

Free plan for up to 1,000 subscribers
Clean drag-and-drop builder
Easy automation builder

Best for: beginners and small lists on a budget. Read the MailerLite review.

ActiveCampaign pricing plans and tiers — ActiveCampaign pricing (image: activecampaign.com)

Comparison

Tool	Starting price	Free plan	Best for
ActiveCampaign	Paid plans from about $15/mo (trial only)	No	businesses that need automation and a light CRM
GetResponse	Free plan; paid plans from about $16/mo	Yes	marketers who want funnels and webinars in one tool
MailerLite	Free; paid plans from about $10/mo	Yes	beginners and small lists on a budget

MailerLite pricing plans and tiers — MailerLite pricing (image: mailerlite.com)

How to choose for agencies

Start with the smallest plan that covers your current volume.
Check the renewal price, not only the intro discount.
Prefer a tool that already integrates with what you use today.
Leave room to upgrade — switching costs more than upgrading.

Ready to try ActiveCampaign? Check current plans and pricing on the official site. Visit ActiveCampaign → (affiliate link)

Frequently asked questions

What is the best email marketing tool for agencies overall?

For most digital and marketing agencies, ActiveCampaign is the strongest all-round pick because it deep automation and segmentation.

Do I need to pay for email marketing software as agencies?

Several options here offer a free or low-cost entry plan, so you can start small and upgrade later.

How often should I revisit my choice?

Re-check once a year or whenever your volume, budget or team changes. Pricing and features move quickly.

Related guides

Keep reading:

GetResponse free plan explained: what you actually get

Home / Email Marketing / Guides / GetResponse free plan

Pricing · Email Marketing · updated 2026

GetResponse free plan explained: what you actually get

What GetResponse includes for free, where the limits land, and the moment it makes sense to upgrade.

GetResponse screenshot — GetResponse official site (image: getresponse.com)

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

GetResponse has a free or free-to-start plan: yes.
The free tier is enough to evaluate the tool and run a small project.
Paid plans lift volume, seats and advanced features.
Check the current limits on the official site — they change.

What the free plan includes

Email marketing with funnels, webinars and landing pages.
Core features of GetResponse at small scale
A capped amount of usage, seats or storage

Where the free limits are

Usage or volume ceilings
Missing advanced features
Branding or export restrictions

When to upgrade

Upgrade when a limit blocks real work rather than testing: your list, tasks or storage outgrow the cap, or you need a feature reserved for paid tiers. If you are still experimenting, stay free.

Free alternatives to compare

If the free tier is too tight, look at other email marketing tools — several offer more generous free plans. Our Email Marketing roundup compares them.

Ready to try GetResponse? Check current plans and pricing on the official site. Visit GetResponse → (affiliate link)

Frequently asked questions

Is the GetResponse free plan really free?

Yes — there is no charge for the free tier, though it comes with usage limits and fewer features than paid plans.

What are the limits of the free plan?

The free tier caps usage, seats or features. Check the official pricing page, since limits change over time.

Should I upgrade from free?

Only when a limit blocks work you actually need to do. Until then, the free tier is a fair way to evaluate GetResponse.

Related guides

Keep reading:

MailerLite free plan explained: what you actually get

Home / Email Marketing / Guides / MailerLite free plan

Pricing · Email Marketing · updated 2026

MailerLite free plan explained: what you actually get

What MailerLite includes for free, where the limits land, and the moment it makes sense to upgrade.

MailerLite screenshot — MailerLite official site (image: mailerlite.com)

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

MailerLite has a free or free-to-start plan: yes.
The free tier is enough to evaluate the tool and run a small project.
Paid plans lift volume, seats and advanced features.
Check the current limits on the official site — they change.

What the free plan includes

Beginner-friendly email marketing with a generous free plan.
Core features of MailerLite at small scale
A capped amount of usage, seats or storage

Where the free limits are

Usage or volume ceilings
Missing advanced features
Branding or export restrictions

When to upgrade

Upgrade when a limit blocks real work rather than testing: your list, tasks or storage outgrow the cap, or you need a feature reserved for paid tiers. If you are still experimenting, stay free.

Free alternatives to compare

If the free tier is too tight, look at other email marketing tools — several offer more generous free plans. Our Email Marketing roundup compares them.

Ready to try MailerLite? Check current plans and pricing on the official site. Visit MailerLite → (affiliate link)

Frequently asked questions

Is the MailerLite free plan really free?

Yes — there is no charge for the free tier, though it comes with usage limits and fewer features than paid plans.

What are the limits of the free plan?

The free tier caps usage, seats or features. Check the official pricing page, since limits change over time.

Should I upgrade from free?

Only when a limit blocks work you actually need to do. Until then, the free tier is a fair way to evaluate MailerLite.

Related guides

Keep reading:

MailerLite vs EmailOctopus: which is better in 2026?

Home / Email Marketing / Guides / MailerLite vs EmailOctopus

Comparison · Email Marketing · updated 2026

MailerLite vs EmailOctopus: which is better in 2026?

Choosing between MailerLite and EmailOctopus? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

MailerLite is a better fit for beginners and small lists on a budget.
EmailOctopus is a better fit for budget senders with simple needs.
Pick MailerLite when free-plan value matters most to you.
Pick EmailOctopus when cheapest at scale matters most to you.

At a glance

Feature	MailerLite	EmailOctopus
Starting price	Free; paid plans from about $10/mo	Free plan; paid plans from about $9/mo
Free plan	Yes	Yes
Best for	beginners and small lists on a budget	budget senders with simple needs
Standout strength	free-plan value	cheapest at scale
Main trade-off	Automation is less advanced than rivals	Basic automation

MailerLite automation workflow builder — MailerLite automation (image: mailerlite.com)

MailerLite in brief

Beginner-friendly email marketing with a generous free plan.

Pros: Free plan for up to 1,000 subscribers; Clean drag-and-drop builder; Easy automation builder
Cons: Automation is less advanced than rivals; Fewer integrations; Deliverability add-ons cost more
Review: MailerLite review

EmailOctopus homepage (image: emailoctopus.com)

EmailOctopus in brief

Low-cost email marketing powered by Amazon SES.

Pros: Very competitive pricing; Simple, clean interface; Good deliverability via SES
Cons: Basic automation; Fewer integrations; Limited reporting
Review: EmailOctopus review

Where each one falls short

MailerLite

Automation is less advanced than rivals
Fewer integrations
Deliverability add-ons cost more

EmailOctopus

Basic automation
Fewer integrations
Limited reporting

MailerLite pricing plans — MailerLite pricing (image: mailerlite.com)

Which should you choose?

Choose MailerLite if you are beginners and small lists on a budget, or you value free-plan value.

Choose EmailOctopus if you are budget senders with simple needs, or you value cheapest at scale.

You can also use both together: MailerLite and EmailOctopus connect through native integrations, so many teams run one for free-plan value and the other for cheapest at scale. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. MailerLite → | EmailOctopus → (affiliate links)

EmailOctopus pricing tiers — EmailOctopus pricing (image: emailoctopus.com)

Frequently asked questions

Is MailerLite better than EmailOctopus?

There is no universal winner. MailerLite leads on free-plan value, while EmailOctopus leads on cheapest at scale. Match the tool to your budget and workflow.

Is EmailOctopus cheaper than MailerLite?

On published pricing, MailerLite starts at free; paid plans from about $10/mo and EmailOctopus starts at free plan; paid plans from about $9/mo. Always check current pricing and renewal rates.

Can I use MailerLite and EmailOctopus together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

MailerLite pricing explained (2026)

Home / Email Marketing / Guides / MailerLite pricing

Pricing · Email Marketing · updated 2026

MailerLite pricing explained (2026)

A plain-English breakdown of what MailerLite costs, what each tier includes, and the extras that quietly raise your bill.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

Entry pricing: Free; paid plans from about $10/mo.
There is a free or free-to-start plan.
The biggest cost drivers are usage limits and per-seat pricing.
Always check the current price and renewal terms before you commit.

MailerLite pricing page — MailerLite pricing plans (image: mailerlite.com)

What you pay for

Item	Detail
Starting price	Free; paid plans from about $10/mo
Free plan	Yes
Best for	beginners and small lists on a budget
Typical upgrades	More volume, more seats, or more advanced features

What changes the price

Usage or volume limits on the entry tier.
Extra seats or workspace members.
Add-on features billed separately.

MailerLite features page — MailerLite features (image: mailerlite.com)

Is it worth it?

MailerLite is priced for beginners and small lists on a budget. If that is you, the entry tier usually pays for itself once you replace a couple of paid tools or save a few hours a week. If you only need one job done occasionally, a cheaper single-purpose tool may be enough.

A cheaper way to start

Begin on the lowest tier, watch your usage for a month, then upgrade only when a limit actually bites. That keeps the first three months cheap and gives you real data before you commit to an annual plan.

Ready to try MailerLite? Check current plans and pricing on the official site. Visit MailerLite → (affiliate link)

MailerLite automation page — MailerLite automation (image: mailerlite.com)

Frequently asked questions

How much does MailerLite cost?

Entry pricing is free; paid plans from about $10/mo. Higher tiers add volume, seats or features; check the official pricing page for current numbers.

Does MailerLite have a free plan?

Yes. There is a free or free-to-start plan you can use to evaluate it before paying.

Is there a discount for paying yearly?

Most tools discount annual billing. Confirm the renewal price as well as the first-term price.

Related guides

Keep reading:

GetResponse vs EmailOctopus: which is better in 2026?

Home / Email Marketing / Guides / GetResponse vs EmailOctopus

Comparison · Email Marketing · updated 2026

GetResponse vs EmailOctopus: which is better in 2026?

Choosing between GetResponse and EmailOctopus? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

GetResponse is a better fit for marketers who want funnels and webinars in one tool.
EmailOctopus is a better fit for budget senders with simple needs.
Pick GetResponse when all-in-one extras matters most to you.
Pick EmailOctopus when cheapest at scale matters most to you.

At a glance

Feature	GetResponse	EmailOctopus
Starting price	Free plan; paid plans from about $16/mo	Free plan; paid plans from about $9/mo
Free plan	Yes	Yes
Best for	marketers who want funnels and webinars in one tool	budget senders with simple needs
Standout strength	all-in-one extras	cheapest at scale
Main trade-off	The automation builder has limits	Basic automation

GetResponse marketing automation workflow screen — GetResponse automation (image: getresponse.com)

GetResponse in brief

Email marketing with funnels, webinars and landing pages.

Pros: Marketing automation plus funnels; Built-in webinar hosting; A free plan to start
Cons: The automation builder has limits; List growth raises cost; Template quality varies
Review: GetResponse review

EmailOctopus email marketing features overview — EmailOctopus features (image: emailoctopus.com)

EmailOctopus in brief

Low-cost email marketing powered by Amazon SES.

Pros: Very competitive pricing; Simple, clean interface; Good deliverability via SES
Cons: Basic automation; Fewer integrations; Limited reporting
Review: EmailOctopus review

Where each one falls short

GetResponse

The automation builder has limits
List growth raises cost
Template quality varies

EmailOctopus

Basic automation
Fewer integrations
Limited reporting

GetResponse pricing tiers — GetResponse pricing (image: getresponse.com)

Which should you choose?

Choose GetResponse if you are marketers who want funnels and webinars in one tool, or you value all-in-one extras.

Choose EmailOctopus if you are budget senders with simple needs, or you value cheapest at scale.

You can also use both together: GetResponse and EmailOctopus connect through native integrations, so many teams run one for all-in-one extras and the other for cheapest at scale. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. GetResponse → | EmailOctopus → (affiliate links)

Frequently asked questions

Is GetResponse better than EmailOctopus?

There is no universal winner. GetResponse leads on all-in-one extras, while EmailOctopus leads on cheapest at scale. Match the tool to your budget and workflow.

Is EmailOctopus cheaper than GetResponse?

On published pricing, GetResponse starts at free plan; paid plans from about $16/mo and EmailOctopus starts at free plan; paid plans from about $9/mo. Always check current pricing and renewal rates.

Can I use GetResponse and EmailOctopus together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

GetResponse vs Moosend: which is better in 2026?

Home / Email Marketing / Guides / GetResponse vs Moosend

Comparison · Email Marketing · updated 2026

GetResponse vs Moosend: which is better in 2026?

Choosing between GetResponse and Moosend? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

GetResponse is a better fit for marketers who want funnels and webinars in one tool.
Moosend is a better fit for small businesses that want low-cost sending.
Pick GetResponse when all-in-one extras matters most to you.
Pick Moosend when low cost per email matters most to you.

At a glance

Feature	GetResponse	Moosend
Starting price	Free plan; paid plans from about $16/mo	Paid plans from about $9/mo (trial only)
Free plan	Yes	No
Best for	marketers who want funnels and webinars in one tool	small businesses that want low-cost sending
Standout strength	all-in-one extras	low cost per email
Main trade-off	The automation builder has limits	Smaller template library

GetResponse in brief

Email marketing with funnels, webinars and landing pages.

Pros: Marketing automation plus funnels; Built-in webinar hosting; A free plan to start
Cons: The automation builder has limits; List growth raises cost; Template quality varies
Review: GetResponse review

Moosend in brief

Affordable email marketing with automation and landing pages.

Pros: Low entry pricing; Unlimited emails on paid plans; Automation and landing pages included
Cons: Smaller template library; Support can be slow; Fewer advanced features
Review: Moosend review

Where each one falls short

GetResponse

The automation builder has limits
List growth raises cost
Template quality varies

Moosend

Smaller template library
Support can be slow
Fewer advanced features

Which should you choose?

Choose GetResponse if you are marketers who want funnels and webinars in one tool, or you value all-in-one extras.

Choose Moosend if you are small businesses that want low-cost sending, or you value low cost per email.

You can also use both together: GetResponse and Moosend connect through native integrations, so many teams run one for all-in-one extras and the other for low cost per email. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. GetResponse → | Moosend → (affiliate links)

Frequently asked questions

Is GetResponse better than Moosend?

There is no universal winner. GetResponse leads on all-in-one extras, while Moosend leads on low cost per email. Match the tool to your budget and workflow.

Is Moosend cheaper than GetResponse?

On published pricing, GetResponse starts at free plan; paid plans from about $16/mo and Moosend starts at paid plans from about $9/mo (trial only). Always check current pricing and renewal rates.

Can I use GetResponse and Moosend together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

October 10, 2026

GetResponse pricing explained (2026)

Home / Email Marketing / Guides / GetResponse pricing

Pricing · Email Marketing · updated 2026

GetResponse pricing explained (2026)

A plain-English breakdown of what GetResponse costs, what each tier includes, and the extras that quietly raise your bill.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

Entry pricing: Free plan; paid plans from about $16/mo.
There is a free or free-to-start plan.
The biggest cost drivers are usage limits and per-seat pricing.
Always check the current price and renewal terms before you commit.

GetResponse pricing page — GetResponse pricing plans (image: getresponse.com)

What you pay for

Item	Detail
Starting price	Free plan; paid plans from about $16/mo
Free plan	Yes
Best for	marketers who want funnels and webinars in one tool
Typical upgrades	More volume, more seats, or more advanced features

What changes the price

Usage or volume limits on the entry tier.
Extra seats or workspace members.
Add-on features billed separately.

GetResponse email marketing tools page — GetResponse email marketing tools (image: getresponse.com)

Is it worth it?

GetResponse is priced for marketers who want funnels and webinars in one tool. If that is you, the entry tier usually pays for itself once you replace a couple of paid tools or save a few hours a week. If you only need one job done occasionally, a cheaper single-purpose tool may be enough.

A cheaper way to start

Begin on the lowest tier, watch your usage for a month, then upgrade only when a limit actually bites. That keeps the first three months cheap and gives you real data before you commit to an annual plan.

Ready to try GetResponse? Check current plans and pricing on the official site. Visit GetResponse → (affiliate link)

GetResponse marketing automation page — GetResponse marketing automation (image: getresponse.com)

Frequently asked questions

How much does GetResponse cost?

Entry pricing is free plan; paid plans from about $16/mo. Higher tiers add volume, seats or features; check the official pricing page for current numbers.

Does GetResponse have a free plan?

Yes. There is a free or free-to-start plan you can use to evaluate it before paying.

Is there a discount for paying yearly?

Most tools discount annual billing. Confirm the renewal price as well as the first-term price.

Related guides

Keep reading:

ActiveCampaign pricing explained (2026)

Home / Email Marketing / Guides / ActiveCampaign pricing

Pricing · Email Marketing · updated 2026

ActiveCampaign pricing explained (2026)

A plain-English breakdown of what ActiveCampaign costs, what each tier includes, and the extras that quietly raise your bill.

ActiveCampaign screenshot — ActiveCampaign official site (image: activecampaign.com)

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

Entry pricing: Paid plans from about $15/mo (trial only).
There is no permanent free plan.
The biggest cost drivers are usage limits and per-seat pricing.
Always check the current price and renewal terms before you commit.

ActiveCampaign pricing page — ActiveCampaign pricing plans (image: activecampaign.com)

What you pay for

Item	Detail
Starting price	Paid plans from about $15/mo (trial only)
Free plan	No
Best for	businesses that need automation and a light CRM
Typical upgrades	More volume, more seats, or more advanced features

What changes the price

Usage or volume limits on the entry tier.
Extra seats or workspace members.
Add-on features billed separately.

ActiveCampaign CRM page — ActiveCampaign CRM (image: activecampaign.com)

Is it worth it?

ActiveCampaign is priced for businesses that need automation and a light CRM. If that is you, the entry tier usually pays for itself once you replace a couple of paid tools or save a few hours a week. If you only need one job done occasionally, a cheaper single-purpose tool may be enough.

A cheaper way to start

Begin on the lowest tier, watch your usage for a month, then upgrade only when a limit actually bites. That keeps the first three months cheap and gives you real data before you commit to an annual plan.

Ready to try ActiveCampaign? Check current plans and pricing on the official site. Visit ActiveCampaign → (affiliate link)

ActiveCampaign automation page — ActiveCampaign automation (image: activecampaign.com)

Frequently asked questions

How much does ActiveCampaign cost?

Entry pricing is paid plans from about $15/mo (trial only). Higher tiers add volume, seats or features; check the official pricing page for current numbers.

Does ActiveCampaign have a free plan?

No permanent free plan; there is usually a trial instead.

Is there a discount for paying yearly?

Most tools discount annual billing. Confirm the renewal price as well as the first-term price.

Related guides

Keep reading:

ActiveCampaign vs EmailOctopus: which is better in 2026?

Home / Email Marketing / Guides / ActiveCampaign vs EmailOctopus

Comparison · Email Marketing · updated 2026

ActiveCampaign vs EmailOctopus: which is better in 2026?

Choosing between ActiveCampaign and EmailOctopus? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

ActiveCampaign is a better fit for businesses that need automation and a light CRM.
EmailOctopus is a better fit for budget senders with simple needs.
Pick ActiveCampaign when automation depth matters most to you.
Pick EmailOctopus when cheapest at scale matters most to you.

At a glance

Feature	ActiveCampaign	EmailOctopus
Starting price	Paid plans from about $15/mo (trial only)	Free plan; paid plans from about $9/mo
Free plan	No	Yes
Best for	businesses that need automation and a light CRM	budget senders with simple needs
Standout strength	automation depth	cheapest at scale
Main trade-off	Pricier as contacts grow	Basic automation

ActiveCampaign marketing automation builder interface — ActiveCampaign automation builder (image: activecampaign.com)

ActiveCampaign in brief

Email marketing plus marketing automation and a light CRM.

Pros: Deep automation and segmentation; Built-in CRM and lead scoring; Strong deliverability
Cons: Pricier as contacts grow; The CRM is basic next to dedicated tools; Can feel complex at first
Review: ActiveCampaign review

EmailOctopus in brief

Low-cost email marketing powered by Amazon SES.

Pros: Very competitive pricing; Simple, clean interface; Good deliverability via SES
Cons: Basic automation; Fewer integrations; Limited reporting
Review: EmailOctopus review

Where each one falls short

ActiveCampaign

Pricier as contacts grow
The CRM is basic next to dedicated tools
Can feel complex at first

EmailOctopus

Basic automation
Fewer integrations
Limited reporting

Which should you choose?

Choose ActiveCampaign if you are businesses that need automation and a light CRM, or you value automation depth.

Choose EmailOctopus if you are budget senders with simple needs, or you value cheapest at scale.

You can also use both together: ActiveCampaign and EmailOctopus connect through native integrations, so many teams run one for automation depth and the other for cheapest at scale. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. ActiveCampaign → | EmailOctopus → (affiliate links)

ActiveCampaign pricing plans — ActiveCampaign pricing (image: activecampaign.com)

Frequently asked questions

Is ActiveCampaign better than EmailOctopus?

There is no universal winner. ActiveCampaign leads on automation depth, while EmailOctopus leads on cheapest at scale. Match the tool to your budget and workflow.

Is EmailOctopus cheaper than ActiveCampaign?

On published pricing, ActiveCampaign starts at paid plans from about $15/mo (trial only) and EmailOctopus starts at free plan; paid plans from about $9/mo. Always check current pricing and renewal rates.

Can I use ActiveCampaign and EmailOctopus together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

Category: Email Marketing

Best Email Marketing software for agencies in 2026

TL;DR

How we picked

1. ActiveCampaign

2. GetResponse

3. MailerLite

Comparison

How to choose for agencies

Frequently asked questions

What is the best email marketing tool for agencies overall?

Do I need to pay for email marketing software as agencies?

How often should I revisit my choice?

Related guides

Related reading

GetResponse free plan explained: what you actually get

TL;DR

What the free plan includes

Where the free limits are

When to upgrade

Free alternatives to compare

Frequently asked questions

Is the GetResponse free plan really free?

What are the limits of the free plan?

Should I upgrade from free?

Related guides

Related reading

MailerLite free plan explained: what you actually get

TL;DR

What the free plan includes

Where the free limits are

When to upgrade

Free alternatives to compare

Frequently asked questions

Is the MailerLite free plan really free?

What are the limits of the free plan?

Should I upgrade from free?

Related guides

Related reading

MailerLite vs EmailOctopus: which is better in 2026?

TL;DR

At a glance

MailerLite in brief

EmailOctopus in brief

Where each one falls short

MailerLite

EmailOctopus

Which should you choose?

Frequently asked questions

Is MailerLite better than EmailOctopus?

Is EmailOctopus cheaper than MailerLite?

Can I use MailerLite and EmailOctopus together?

Related guides

Related reading

MailerLite pricing explained (2026)

TL;DR

What you pay for

What changes the price

Is it worth it?

A cheaper way to start

Frequently asked questions

How much does MailerLite cost?

Does MailerLite have a free plan?

Is there a discount for paying yearly?

Related guides

Related reading

GetResponse vs EmailOctopus: which is better in 2026?

TL;DR

At a glance

GetResponse in brief

EmailOctopus in brief

Where each one falls short

GetResponse

EmailOctopus

Which should you choose?

Frequently asked questions

Is GetResponse better than EmailOctopus?

Is EmailOctopus cheaper than GetResponse?

Can I use GetResponse and EmailOctopus together?

Related guides