Short answer: yes for small and mid-sized online stores — AWeber covers the email basics an ecommerce business needs, including landing pages, product selling and connectors for Shopify, WooCommerce and PayPal (vendor-stated). It is not an enterprise retail suite, so high-volume merchants with complex segmentation should compare before committing. The free plan up to 500 subscribers and a 14-day paid trial make it cheap to test.
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Why a store needs email, not just a storefront
Paid traffic is rented. A visitor who does not buy is gone unless you captured an address. Email is how a store converts that traffic over time: the welcome offer, the abandoned-cart nudge, the replenishment reminder, the post-purchase upsell. None of those require a huge list — they require a sequence that fires at the right moment.
What AWeber offers an online store
- Ecommerce landing pages — sell products and services from a page, with subscription and payment-plan style selling (vendor-stated).
- Purchase tagging — tag buyers and non-buyers so follow-up is relevant.
- Automation — welcome, win-back and upsell/cross-sell flows; the vendor advertises ready-made automations you customise.
- Integrations — Shopify, WooCommerce, PayPal and 750+ tools overall (vendor-stated).
- Web push notifications — reach browsers who never handed over an email.
A typical store flow: capture an email for a first-order discount, tag the buyer, then trigger a post-purchase sequence that offers the next logical product. That is achievable inside AWeber without a separate automation tool.
Shipping, payments and fees
AWeber includes ecommerce selling with low transaction fees on paid tiers (the vendor’s feature table lists a percentage fee that depends on the plan). Selling physical goods, subscriptions or digital products all route through the same store setup, and payment collection is handled through connected payment processors. If you already sell through WooCommerce or Shopify, the integration is the tidier path — keep the store where it is and let AWeber run the email.
Does the free plan suit a small store?
For a new shop, yes. Up to 500 subscribers and 3,000 emails a month covers early growth, though free sends carry AWeber branding and the more advanced ecommerce features sit on paid tiers. A store that already advertises seriously will outgrow the free tier quickly, which is fine — that is a good problem.
Cost mechanism (check live)
Pricing scales with subscriber count, plus whatever the vendor’s current ecommerce add-ons charge. We do not print fixed figures because vendors reprice often and a stale number misleads. Model your list size against the live tiers on AWeber’s own pricing page, and factor in the per-transaction fee if you sell directly through it.
Pros and cons for stores
- Pro: email, landing pages and selling in one account.
- Pro: native Shopify, WooCommerce and PayPal connectors.
- Pro: automation enough for cart, win-back and upsell flows.
- Con: not the deepest segmentation for large catalogues.
- Con: some ecommerce features and branding removal sit behind paid tiers.
The three automated flows a store should build first
- Welcome and first-purchase flow. The moment someone joins your list, send a short sequence that delivers any promised discount and introduces your best-selling product. Most stores waste this attention on a single generic “thanks for subscribing” email.
- Abandoned-cart or browse follow-up. If your store platform supports it, connect the cart event so a gentle reminder can go out. Even without cart data, a “still thinking about it?” email a day or two after a product click recovers sales you would otherwise lose.
- Post-purchase follow-up. Tag the buyer, thank them, and offer the next logical product or a request for a review. Repeat buyers are the cheapest revenue a store has.
Build those three before you worry about anything more elaborate. They cover the moments where money is most often left on the table.
Try AWeber free — email marketing, automation and landing pages in one account. Start free — this link does not change the price you pay.
Bottom line
If your store is small to mid-sized and you want email, a landing page and simple selling from one familiar interface, AWeber is a sensible starting point. Prove a welcome sequence and one abandoned-cart flow on the free tier, then decide whether the paid ecommerce features earn their keep.
Read our full AWeber review for the complete verdict, comparison and pricing breakdown.