Best Email Marketing software for agencies in 2026

Home / Email Marketing / Guides / Email Marketing software for agencies

Roundup · Email Marketing · updated 2026

Best Email Marketing software for agencies in 2026

If you are digital and marketing agencies, these are the email marketing tools worth your time, what each does best, and how to choose without overspending.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

1. ActiveCampaign — businesses that need automation and a light CRM.
2. GetResponse — marketers who want funnels and webinars in one tool.
3. MailerLite — beginners and small lists on a budget.

GetResponse email marketing features and templates — GetResponse email marketing (image: getresponse.com)

How we picked

We weighed price against everyday usefulness, looked at how steep each tool is to learn, and checked how well it fits digital and marketing agencies. We favour tools with clear pricing, a sensible entry plan, and room to grow.

ActiveCampaign email marketing homepage — ActiveCampaign (image: activecampaign.com)

1. ActiveCampaign

Email marketing plus marketing automation and a light CRM.

Deep automation and segmentation
Built-in CRM and lead scoring
Strong deliverability

Best for: businesses that need automation and a light CRM. Read the ActiveCampaign review.

GetResponse email marketing homepage — GetResponse (image: getresponse.com)

2. GetResponse

Email marketing with funnels, webinars and landing pages.

Marketing automation plus funnels
Built-in webinar hosting
A free plan to start

Best for: marketers who want funnels and webinars in one tool. Read the GetResponse review.

MailerLite email marketing homepage — MailerLite (image: mailerlite.com)

3. MailerLite

Beginner-friendly email marketing with a generous free plan.

Free plan for up to 1,000 subscribers
Clean drag-and-drop builder
Easy automation builder

Best for: beginners and small lists on a budget. Read the MailerLite review.

ActiveCampaign pricing plans and tiers — ActiveCampaign pricing (image: activecampaign.com)

Comparison

Tool	Starting price	Free plan	Best for
ActiveCampaign	Paid plans from about $15/mo (trial only)	No	businesses that need automation and a light CRM
GetResponse	Free plan; paid plans from about $16/mo	Yes	marketers who want funnels and webinars in one tool
MailerLite	Free; paid plans from about $10/mo	Yes	beginners and small lists on a budget

MailerLite pricing plans and tiers — MailerLite pricing (image: mailerlite.com)

How to choose for agencies

Start with the smallest plan that covers your current volume.
Check the renewal price, not only the intro discount.
Prefer a tool that already integrates with what you use today.
Leave room to upgrade — switching costs more than upgrading.

Ready to try ActiveCampaign? Check current plans and pricing on the official site. Visit ActiveCampaign → (affiliate link)

Frequently asked questions

What is the best email marketing tool for agencies overall?

For most digital and marketing agencies, ActiveCampaign is the strongest all-round pick because it deep automation and segmentation.

Do I need to pay for email marketing software as agencies?

Several options here offer a free or low-cost entry plan, so you can start small and upgrade later.

How often should I revisit my choice?

Re-check once a year or whenever your volume, budget or team changes. Pricing and features move quickly.

Related guides

Keep reading:

ActiveCampaign pricing explained (2026)

Home / Email Marketing / Guides / ActiveCampaign pricing

Pricing · Email Marketing · updated 2026

ActiveCampaign pricing explained (2026)

A plain-English breakdown of what ActiveCampaign costs, what each tier includes, and the extras that quietly raise your bill.

ActiveCampaign screenshot — ActiveCampaign official site (image: activecampaign.com)

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

Entry pricing: Paid plans from about $15/mo (trial only).
There is no permanent free plan.
The biggest cost drivers are usage limits and per-seat pricing.
Always check the current price and renewal terms before you commit.

ActiveCampaign pricing page — ActiveCampaign pricing plans (image: activecampaign.com)

What you pay for

Item	Detail
Starting price	Paid plans from about $15/mo (trial only)
Free plan	No
Best for	businesses that need automation and a light CRM
Typical upgrades	More volume, more seats, or more advanced features

What changes the price

Usage or volume limits on the entry tier.
Extra seats or workspace members.
Add-on features billed separately.

ActiveCampaign CRM page — ActiveCampaign CRM (image: activecampaign.com)

Is it worth it?

ActiveCampaign is priced for businesses that need automation and a light CRM. If that is you, the entry tier usually pays for itself once you replace a couple of paid tools or save a few hours a week. If you only need one job done occasionally, a cheaper single-purpose tool may be enough.

A cheaper way to start

Begin on the lowest tier, watch your usage for a month, then upgrade only when a limit actually bites. That keeps the first three months cheap and gives you real data before you commit to an annual plan.

Ready to try ActiveCampaign? Check current plans and pricing on the official site. Visit ActiveCampaign → (affiliate link)

ActiveCampaign automation page — ActiveCampaign automation (image: activecampaign.com)

Frequently asked questions

How much does ActiveCampaign cost?

Entry pricing is paid plans from about $15/mo (trial only). Higher tiers add volume, seats or features; check the official pricing page for current numbers.

Does ActiveCampaign have a free plan?

No permanent free plan; there is usually a trial instead.

Is there a discount for paying yearly?

Most tools discount annual billing. Confirm the renewal price as well as the first-term price.

Related guides

Keep reading:

ActiveCampaign vs EmailOctopus: which is better in 2026?

Home / Email Marketing / Guides / ActiveCampaign vs EmailOctopus

Comparison · Email Marketing · updated 2026

ActiveCampaign vs EmailOctopus: which is better in 2026?

Choosing between ActiveCampaign and EmailOctopus? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

ActiveCampaign is a better fit for businesses that need automation and a light CRM.
EmailOctopus is a better fit for budget senders with simple needs.
Pick ActiveCampaign when automation depth matters most to you.
Pick EmailOctopus when cheapest at scale matters most to you.

At a glance

Feature	ActiveCampaign	EmailOctopus
Starting price	Paid plans from about $15/mo (trial only)	Free plan; paid plans from about $9/mo
Free plan	No	Yes
Best for	businesses that need automation and a light CRM	budget senders with simple needs
Standout strength	automation depth	cheapest at scale
Main trade-off	Pricier as contacts grow	Basic automation

ActiveCampaign marketing automation builder interface — ActiveCampaign automation builder (image: activecampaign.com)

ActiveCampaign in brief

Email marketing plus marketing automation and a light CRM.

Pros: Deep automation and segmentation; Built-in CRM and lead scoring; Strong deliverability
Cons: Pricier as contacts grow; The CRM is basic next to dedicated tools; Can feel complex at first
Review: ActiveCampaign review

EmailOctopus email marketing features overview — EmailOctopus features (image: emailoctopus.com)

EmailOctopus in brief

Low-cost email marketing powered by Amazon SES.

Pros: Very competitive pricing; Simple, clean interface; Good deliverability via SES
Cons: Basic automation; Fewer integrations; Limited reporting
Review: EmailOctopus review

Where each one falls short

ActiveCampaign

Pricier as contacts grow
The CRM is basic next to dedicated tools
Can feel complex at first

EmailOctopus

Basic automation
Fewer integrations
Limited reporting

Which should you choose?

Choose ActiveCampaign if you are businesses that need automation and a light CRM, or you value automation depth.

Choose EmailOctopus if you are budget senders with simple needs, or you value cheapest at scale.

You can also use both together: ActiveCampaign and EmailOctopus connect through native integrations, so many teams run one for automation depth and the other for cheapest at scale. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. ActiveCampaign → | EmailOctopus → (affiliate links)

ActiveCampaign pricing plans — ActiveCampaign pricing (image: activecampaign.com)

Frequently asked questions

Is ActiveCampaign better than EmailOctopus?

There is no universal winner. ActiveCampaign leads on automation depth, while EmailOctopus leads on cheapest at scale. Match the tool to your budget and workflow.

Is EmailOctopus cheaper than ActiveCampaign?

On published pricing, ActiveCampaign starts at paid plans from about $15/mo (trial only) and EmailOctopus starts at free plan; paid plans from about $9/mo. Always check current pricing and renewal rates.

Can I use ActiveCampaign and EmailOctopus together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

ActiveCampaign vs Moosend: which is better in 2026?

Home / Email Marketing / Guides / ActiveCampaign vs Moosend

Comparison · Email Marketing · updated 2026

ActiveCampaign vs Moosend: which is better in 2026?

Choosing between ActiveCampaign and Moosend? Here is a side-by-side look at pricing, strengths and fit, so you can pick the right one in a few minutes.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

ActiveCampaign is a better fit for businesses that need automation and a light CRM.
Moosend is a better fit for small businesses that want low-cost sending.
Pick ActiveCampaign when automation depth matters most to you.
Pick Moosend when low cost per email matters most to you.

At a glance

Feature	ActiveCampaign	Moosend
Starting price	Paid plans from about $15/mo (trial only)	Paid plans from about $9/mo (trial only)
Free plan	No	No
Best for	businesses that need automation and a light CRM	small businesses that want low-cost sending
Standout strength	automation depth	low cost per email
Main trade-off	Pricier as contacts grow	Smaller template library

ActiveCampaign CRM and contact view — ActiveCampaign CRM (image: activecampaign.com)

ActiveCampaign in brief

Email marketing plus marketing automation and a light CRM.

Pros: Deep automation and segmentation; Built-in CRM and lead scoring; Strong deliverability
Cons: Pricier as contacts grow; The CRM is basic next to dedicated tools; Can feel complex at first
Review: ActiveCampaign review

Moosend homepage for email marketing — Moosend homepage (image: moosend.com)

Moosend in brief

Affordable email marketing with automation and landing pages.

Pros: Low entry pricing; Unlimited emails on paid plans; Automation and landing pages included
Cons: Smaller template library; Support can be slow; Fewer advanced features
Review: Moosend review

Where each one falls short

ActiveCampaign

Pricier as contacts grow
The CRM is basic next to dedicated tools
Can feel complex at first

Moosend

Smaller template library
Support can be slow
Fewer advanced features

Which should you choose?

Choose ActiveCampaign if you are businesses that need automation and a light CRM, or you value automation depth.

Choose Moosend if you are small businesses that want low-cost sending, or you value low cost per email.

You can also use both together: ActiveCampaign and Moosend connect through native integrations, so many teams run one for automation depth and the other for low cost per email. Start with the one that matches your budget and workflow, and add the second when a clear gap appears.

Compare on the official sites before you buy. ActiveCampaign → | Moosend → (affiliate links)

Frequently asked questions

Is ActiveCampaign better than Moosend?

There is no universal winner. ActiveCampaign leads on automation depth, while Moosend leads on low cost per email. Match the tool to your budget and workflow.

Is Moosend cheaper than ActiveCampaign?

On published pricing, ActiveCampaign starts at paid plans from about $15/mo (trial only) and Moosend starts at paid plans from about $9/mo (trial only). Always check current pricing and renewal rates.

Can I use ActiveCampaign and Moosend together?

Yes. Both offer integrations and APIs, so you can run them side by side and send data between them.

Related guides

Keep reading:

Best Email Marketing software for bloggers in 2026

Home / Email Marketing / Guides / Email Marketing software for bloggers

Roundup · Email Marketing · updated 2026

Best Email Marketing software for bloggers in 2026

If you are bloggers and content sites, these are the email marketing tools worth your time, what each does best, and how to choose without overspending.

Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.

TL;DR

1. ActiveCampaign — businesses that need automation and a light CRM.
2. GetResponse — marketers who want funnels and webinars in one tool.
3. MailerLite — beginners and small lists on a budget.

How we picked

We weighed price against everyday usefulness, looked at how steep each tool is to learn, and checked how well it fits bloggers and content sites. We favour tools with clear pricing, a sensible entry plan, and room to grow.