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Knowledge · funnel builders · updated October 9, 2026
What is Kartra?
Kartra is an all-in-one marketing platform that bundles pages, funnels, email, automation, video hosting and checkouts into one account. This guide explains what it does, how it is organised, and what it is not.
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TL;DR
- Kartra is an all-in-one platform for funnels, pages, email and automation.
- It bundles video hosting, checkouts and membership features.
- One account replaces several separate tools.
- Plans, terms and prices change, so check the current pricing before you commit.
- It is not free, and not the cheapest option in every category.
On this page: What Kartra is · How it is organised · What it is good at · What it is not · Concept cheat sheet · Where this fits
What Kartra is
Kartra is a marketing platform rather than a single tool. You build pages and funnels, send email, automate sequences and take payments from one dashboard.
The core product is the funnel: a series of pages that move a visitor toward a purchase or a signup.
Around the funnel it adds email marketing, video hosting, calendar and checkout features that would otherwise be separate subscriptions.
Because it is hosted software, you configure it in the browser and Kartra looks after the servers, updates and delivery.
How Kartra is organised
Everything hangs off one account. You create pages inside funnels, and each page is built from sections and blocks in a visual editor.
Email lists, automations, videos and products live alongside the funnels, so a single login covers the whole stack.
Plans differ mainly by how many contacts and features you unlock rather than by a different product.
Higher tiers add contacts, team seats and advanced features; you start small and move up as you grow.
What Kartra is good at
- Running funnels and landing pages without stitching tools together.
- Sending email and running automations from the same place.
- Hosting sales videos so they are not on a public video site.
- Taking payments and delivering digital products or memberships.
- Replacing several monthly subscriptions with one account.
What Kartra is not
- Not free, and not always the cheapest option per feature, so check the current pricing.
- Not a specialist email tool or a full accounting package.
- Not a WordPress plugin: it is hosted software you log into.
- Not a magic fix: funnels still need a clear offer and honest copy.
Concept cheat sheet
| Concept | Meaning | Why it matters |
|---|---|---|
| Funnel | A sequence of pages toward one goal | Defines the path a visitor takes |
| Landing page | The single page a campaign points to | Where the conversion happens |
| Automation | Rules that trigger emails or actions | Follow up without manual work |
| Checkout | The page that takes payment | Turns interest into revenue |
| Membership | Gated content for paying users | Recurring access to a product |
| Video hosting | Private hosting inside the platform | Keeps sales videos off public sites |
Where this fits
Start with the funnel builders hub. For the practical steps see how to set up Kartra, and for everyday usage read how to use Kartra for a small business. You can also read our Kartra review.
Frequently asked
Is Kartra a website builder?
It can build pages and funnels, but it is a marketing platform first. Many people keep a separate site and use Kartra for funnels and email.
Does it include email marketing?
Yes. Email lists, broadcasts and automations are built in, so you do not need a separate email tool for basic use.
Can it replace several tools?
For funnels, pages, email and checkouts, often yes. For deep specialist needs you may still want a dedicated tool.
Is there a free plan?
Kartra is a paid platform. Terms and trial offers change, so confirm on the current pricing page.
Do I need technical skills?
No coding is required for basic funnels and pages; the editor is visual, though the feature set takes some learning.
Build your funnel
Pages, email, automation and checkouts in one account.
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