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Pricing · Website Builders · updated 2026
Divi pricing explained (2026)
A plain-English breakdown of what Divi costs, what each tier includes, and the extras that quietly raise your bill.
Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.
TL;DR
- Entry pricing: From about $89/yr or $249 lifetime.
- There is no permanent free plan.
- The biggest cost drivers are usage limits and per-seat pricing.
- Always check the current price and renewal terms before you commit.
What you pay for
| Item | Detail |
|---|---|
| Starting price | From about $89/yr or $249 lifetime |
| Free plan | No |
| Best for | agencies building many WordPress sites |
| Typical upgrades | More volume, more seats, or more advanced features |
What changes the price
- Usage or volume limits on the entry tier.
- Extra seats or workspace members.
- Add-on features billed separately.
Is it worth it?
Divi is priced for agencies building many WordPress sites. If that is you, the entry tier usually pays for itself once you replace a couple of paid tools or save a few hours a week. If you only need one job done occasionally, a cheaper single-purpose tool may be enough.
A cheaper way to start
Begin on the lowest tier, watch your usage for a month, then upgrade only when a limit actually bites. That keeps the first three months cheap and gives you real data before you commit to an annual plan.
Ready to try Divi? Check current plans and pricing on the official site. Visit Divi → (affiliate link)
Frequently asked questions
How much does Divi cost?
Entry pricing is from about $89/yr or $249 lifetime. Higher tiers add volume, seats or features; check the official pricing page for current numbers.
Does Divi have a free plan?
No permanent free plan; there is usually a trial instead.
Is there a discount for paying yearly?
Most tools discount annual billing. Confirm the renewal price as well as the first-term price.
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