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Knowledge · course platforms · updated October 9, 2026
What is Kajabi?
Kajabi is an all-in-one platform for creating and selling online courses, coaching, and membership sites. This guide explains what it does, how it is organised, and who it is built for.
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TL;DR
- Kajabi bundles course hosting, marketing and payments into one platform.
- It is organised around products, which can be courses, communities or coaching.
- It is aimed at creators who want one system instead of several separate tools.
- Plans differ by features and contact limits, which change over time.
- It is not a general website builder, and it is not a course marketplace.
On this page: What Kajabi is · How it is organised · What it is good at · What it is not · Concept cheat sheet · Where this fits
What Kajabi is
Kajabi is a hosted platform that combines course hosting, a website, email marketing and payments inside a single account. Rather than stitching several subscriptions together, you build the whole thing inside one dashboard and sign in once.
The idea is to remove the moving parts that usually break a course business: a video host in one tab, a checkout in another, and a separate email tool somewhere else. Kajabi keeps content, marketing and billing in the same place so they can talk to each other.
Because it is hosted, you do not manage servers, updates or plugins. That convenience is the trade-off for flexibility, since you work within the way the platform is designed rather than building a custom stack.
How Kajabi is organised
Everything you sell is a product. A product can be a course, a community, a coaching offer, or a blend of these, and each one holds its own content, lesson order and access rules.
Marketing sits around those products. You build landing pages, forms and email sequences that lead people toward an offer, and a pipeline tracks how a given campaign performs over time.
Payments and access are part of the same system. When someone buys, the platform normally grants access and records them as a contact, so you rarely have to move data between tools by hand.
What Kajabi is good at
- Running courses, communities and coaching from one account.
- Replacing several separate tools with a single subscription.
- Building simple funnels and email automation without extra setup.
- Managing content, contacts and access in one place as a catalogue grows.
What Kajabi is not
- Not a general-purpose website builder for arbitrary, highly custom designs.
- Not a course marketplace that brings you its own audience of buyers.
- Not free of limits: plans differ by features and contact thresholds.
- Not as code-level customisable as a self-hosted platform you control.
Concept cheat sheet
| Concept | Meaning | Why it matters |
|---|---|---|
| Product | A course, community or coaching offer | The thing a customer buys |
| Contact | A person stored in your account | Drives marketing and access |
| Pipeline | A sequence of steps toward an offer | Shows where people drop off |
| Offer | What a visitor is asked to buy | Ties a page to a product |
| Access | What a buyer is allowed to see | Controls who gets in |
Where this fits
Start with the course platforms hub and the independent Kajabi review. For the practical steps see how to set up Kajabi, and for everyday usage read how to use Kajabi for a small business.
Frequently asked
Is Kajabi only for courses?
No. It also supports communities, coaching and membership offers, and many creators sell a mix of these from a single account.
Do I need to host anything myself?
No. Kajabi is hosted, so you do not manage servers or install plugins. You work inside their platform, which is simpler but less open than a self-hosted setup.
Does Kajabi take a cut of sales?
Fees depend on your plan and your payment setup, and they change over time. Check the current pricing on Kajabi’s own page before you commit.
Can I migrate from another platform?
Usually yes. The real question is how much content you have and how much you can rebuild cleanly, so check the current migration guidance before moving.
Is there a free plan?
Kajabi has offered a trial and paid plans rather than a permanent free tier. Plans change, so check the current options on Kajabi’s site.
Build your course business with Kajabi
Courses, community and payments in one place.
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