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Pricing · Email Marketing · updated 2026
EmailOctopus free plan explained: what you actually get
What EmailOctopus includes for free, where the limits land, and the moment it makes sense to upgrade.
Independent analysis. This page may contain affiliate links. Some links here are referral links; if you sign up through one we may earn a reward at no extra cost to you, and it never changes what we recommend. See our Affiliate Disclosure.
TL;DR
- EmailOctopus has a free or free-to-start plan: yes.
- The free tier is enough to evaluate the tool and run a small project.
- Paid plans lift volume, seats and advanced features.
- Check the current limits on the official site — they change.
What the free plan includes
- Low-cost email marketing powered by Amazon SES.
- Core features of EmailOctopus at small scale
- A capped amount of usage, seats or storage
Where the free limits are
- Usage or volume ceilings
- Missing advanced features
- Branding or export restrictions
When to upgrade
Upgrade when a limit blocks real work rather than testing: your list, tasks or storage outgrow the cap, or you need a feature reserved for paid tiers. If you are still experimenting, stay free.
Free alternatives to compare
If the free tier is too tight, look at other email marketing tools — several offer more generous free plans. Our Email Marketing roundup compares them.
Ready to try EmailOctopus? Check current plans and pricing on the official site. Visit EmailOctopus → (affiliate link)
Frequently asked questions
Is the EmailOctopus free plan really free?
Yes — there is no charge for the free tier, though it comes with usage limits and fewer features than paid plans.
What are the limits of the free plan?
The free tier caps usage, seats or features. Check the official pricing page, since limits change over time.
Should I upgrade from free?
Only when a limit blocks work you actually need to do. Until then, the free tier is a fair way to evaluate EmailOctopus.
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